An old repurposed railway bridge spanning the Hudson breathes new life into a region.​

A consortium of local interests including Scenic Hudson, Walkway over the Hudson and Dutchess County Chamber of Commerce were seeking ways to bring the success of Walkway, with its 500,000 annual visitors, into the communities at either end.

After an extensive research program and working with a host of diverse local stakeholders, VOX Maximus proposed a definition for this new entity, a name and other branding elements and a multi-pronged initiative to bring it to life.