With only 35% of residents willing to choose this community hospital for care, our work was cut out for us.

Our 12+ year relationship started by developing a 5-year brand plan with annual goals and milestones. The strategic building blocks focused on amplification of best-in-class hospital service offerings which qualified as expert offerings that were offered ‘only here’ by St. John’s Riverside Hospital or ‘at limited places’ elsewhere. Key to this effort was making believers from the epicenter of the hospital. Gaining endorsement from employees and leveraging close constituents as Ambassadors was a critical win and responsible for the hospital’s ability to attract new talent.

Our approach has not only garnished an increase in community residents reconsidering healthcare offerings from St. John’s Riverside Hospital, but has increased a positive perception of the hospital from 35% to 85%. A positive financial impact has increased the bottom line and can be directly tracked to our long-term strategic plan.