Close

EAST MEETS WEST WHALE WATCHING

/

Breeching toursim during COVID.

At one time finding customers to go whale watching in Newport, CA was easy despite an extremely competitive marketplace. Once the pandemic hit, however, the Newport, CA whale watching tour business was turned on its head. None of the national or international tourists, owner and tour-guide, Captain Nick, had built his business on over the last 14 years were interested, or even able, to plan trips.

 

VOX Maximus helped define a way forward by leveraging Trip Advisor Top Ratings and the constraints imposed by the pandemic to prepare for a new audience. These preparations included a revamped brand essence & brand story, a new website, and a new approach to social media despite a 50% cut in media spending.

 

Today, EMW’s offerings have shifted it from a 3rd rung alternative to a unique, VIP solution. The EMW team is once again solidly filling boats on weekends and has implemented a successful strategy to increase weekday capacity and motivate tourism on a local or national basis as the pandemic continues to ebb and flow.

Click on images to enlarge.