Founded in 1963, Branch and Associates undertook a complete overhaul of its name, brand and messaging with the strategic goal of expanding it’s reach from Virginia and the Carolinas to the mid-west. As part of the relaunch, VOX Maximus ran targeted online campaigns linked to specific regions in addition to over-hauling its website and all associated marketing materials.

Concurrently, a campaign to attract young talent from Project Managers to Superintendents, Engineers and Estimators was launched on a grassroots level specific to the markets where Branch Builds had a foothold or was looking to expand to. In an extremely competitive market landscape Branch Builds successfully competed with many of the larger national construction firms, increasing their revenues two-fold over a three year period.